Plan Tiers
Stund offers three plans that grow with your coaching business. Your plan determines how many coaches you can keep active (a coach is what clients book against — usually you, or another trainer on your team), which payment methods you can offer clients, and your monthly AI and SMS allowances.
Free Plan
The Free plan is ideal for trying Stund or for a solo trainer just getting started.
- Price: $0/month
- Active coaches: Up to 3
- Team members: Solo (no additional members)
- Custom questionnaires: Not included
- Custom domain: Not included
- Custom client emails: Not included (Stund's default wording and branding)
- AI messages per month: 100 (no overage allowed)
- SMS per month: 0 (email-only communication)
- Platform fee: 3% of each client payment
- Payment methods: Stripe only (no Vipps)
- Page designer: Preview-only (Sandbox Mode); changes don't go live
The Free plan is a great way to start. You can take client payments online via Stripe and track your session bookings. However, Vipps is not available, and if you need SMS reminders or more than 100 AI interactions per month, you'll want to upgrade.
Growth Plan
The Growth plan is for trainers with a fuller calendar — several session types, a second coach or an assistant — or anyone needing advanced features.
- Price: $29/month (USD), €29/month (EUR), or 290 NOK/month — billed monthly or annually
- Active coaches: Up to 15
- Team members: Up to 5 (invite another trainer or an assistant)
- Custom questionnaires: Included
- Custom domain: Included (e.g., booking.yourcoachingbrand.com)
- Custom client emails: Included (edit subject/body per email + branded HTML)
- AI messages per month: 2,000 base + 500 overage (2,500 total before blocking)
- SMS per month: 250
- Platform fee: 1% of each client payment
- Payment methods: Stripe and Vipps
- Page designer: Full access; publish changes live
At Growth, you reduce your platform fee from 3% to 1%, you can bring other people onto your team, and you gain access to Vipps if your clients prefer paying that way. A custom domain makes your booking page feel like a natural part of your own website.
Scale Plan
The Scale plan is for coaching teams, studios with several trainers, or high-volume businesses.
- Price: $99/month (USD), €99/month (EUR), or 990 NOK/month — billed monthly or annually
- Active coaches: Unlimited
- Team members: Unlimited
- Custom questionnaires: Included
- Custom domain: Included
- Custom client emails: Included (edit subject/body per email + branded HTML)
- AI messages per month: 10,000 base + 2,000 overage (12,000 total before blocking)
- SMS per month: 2,000
- Platform fee: 0% (fully bought down — you keep every pound/euro/crown)
- Payment methods: Stripe and Vipps
- Page designer: Full access; publish changes live
- Priority support: Dedicated support channel
At Scale, your platform fee drops to 0%, meaning every payment goes straight to you (minus payment processor fees like Stripe's 2.9% + transaction fee). You also get priority support and generous AI/SMS allowances for automating client communication.
Changing Your Plan
To upgrade, downgrade, or switch between plans:
- Go to Settings > Billing.
- Review your current plan.
- Click the plan card you want to switch to.
- Follow the checkout process (Stripe handles payment).
Your subscription takes effect immediately. If you upgrade mid-cycle, your next invoice will reflect the prorated difference. If you downgrade, the change takes effect at your next billing date.
Platform Fee
The platform fee is a percentage that Stund deducts from each client payment as a marketplace charge. This fee funds infrastructure, payment processing, and support.
- Free plan: 3%
- Growth plan: 1%
- Scale plan: 0%
The fee is deducted automatically when your client completes a payment. For example, on the Free plan, if a client pays $100 for a session, you receive $97 (after the 3% fee). On Scale, you receive the full $100 (before Stripe's own 2.9% + transaction fee).
Good to know
The platform fee only applies to payments taken online. Sessions you are paid for in cash on site cost you nothing.
AI Messages and SMS Usage
Both AI messages and SMS are metered over a rolling 30-day period — once 30 days have passed, your counter resets and a fresh allowance begins.
Billing & Payments shows both meters, so you can see how much of each allowance you have used before you run into a limit. They turn amber as you approach the cap and red at it.
AI Messages
AI messages power the Coach Assistant (for example, drafting the description of a new session type) and the Page Designer (AI-assisted design suggestions for your booking page). Every request counts as one message, including follow-ups.
- Requests within your allowance are free.
- If you exceed your allowance, further requests are refused with a clear message until the counter resets.
- Growth and Scale offer a small overage buffer (500 and 2,000 messages respectively) before the hard cutoff, so a busy week of setup doesn't disrupt your workflow.
SMS
SMS is used for sending booking confirmations, session reminders, and other client notifications. SMS is metered because each message has a real cost (carrier fees).
- Free plan: 0 SMS/month — SMS notifications are disabled (email only).
- Growth plan: 250 SMS/month.
- Scale plan: 2,000 SMS/month.
Messages are sent on a first-come-first-served basis while you have quota remaining. Once your quota is exhausted, SMS reminders and notifications stop until it resets — email notifications keep going out as normal.
Stripe vs. Vipps
On Free, only Stripe is available. Stripe is a global payment processor that handles credit cards and other methods.
On Growth and Scale, both Stripe and Vipps are available:
- Stripe: Card payments, Apple Pay, Google Pay, and other methods. Stripe charges you a transaction fee per payment.
- Vipps: Nordic mobile payment app popular in Norway, Sweden, and Denmark — many Norwegian clients prefer it. Vipps also charges a transaction fee per payment, but settles directly to your bank account instead of holding funds.
You can enable or disable each payment method independently in Settings > Payment methods, depending on what your clients prefer.
Custom Domains
A custom domain (e.g., booking.yourcoachingbrand.com) makes your booking page feel like part of your own brand rather than a Stund subdomain. Custom domains are available on Growth and Scale only. To set one up:
- Go to Settings > Domain settings.
- Enter your domain (you must own it).
- Point your domain's DNS to Stund (you'll see detailed DNS instructions).
- Verify ownership and go live.
Billing and Payment History
Your billing history and invoices are available in Settings > Billing. You can download invoices for accounting or tax purposes. If you need a change to your billing address or payment method, update it there as well.
Downgrading or Cancelling
If you downgrade from Growth or Scale to Free:
- You lose the ability to publish custom domains (live domains become inaccessible).
- You lose Vipps payment support.
- You can no longer invite new team members (existing members keep their access).
- Your customized client emails revert to Stund's default wording and branding.
- Your AI and SMS quotas drop to Free limits.
- Your platform fee increases to 3%.
Heads up
Downgrading takes a live custom domain offline. Move clients back to your yourname.stund.net link before you switch.
To cancel your subscription, go to Settings → Billing and click Manage subscription — this opens a secure billing portal where you can cancel (or change your payment card). When the subscription ends, your business moves to the Free plan with the effects listed above: your bookings and data are retained, and online card payments keep working — just at the Free plan's 3% platform fee.